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Introduction to App Markets
App Store
Play Store
Other Stores

Market Research
Insights of Consumer Behavior
Competition Analysis
Keyword Research

App Store Optimization
Screen shots
Description
Name of the App
Video creation

App Store and Play Store – App Submissions
Key performance metrics and reporting
RACE framework for mobile app
Paid Promotions (includes in app promotion)-
Facebook Ads
Google Admob
Mobile Ad network
PR

Organic Promotions
Social media (Facebook, Twitter, LinkedIn, Instagram, Google plus etc)
Content marketing
SEO
Forum activities
App submissions and review submissions
Participate in awards and reviews
Using promo code

In-app communication – Push notifications marketing
Email notifications
App download hacks
Wrap Up
Future-Proof What You’ve Just Learned

For Mobile Marketing curriculum click here

 

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