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Understanding Company And Management
Introduction to management
Departments present in an organization
Explanation about:
Human resource management
Finance management
Production management
Finance management
Supply chain management
E-commerce
Inventory management
Retail management
Marketing management
Advertising sales and promotion
New department(digital marketing)
Digital marketing where is it used? how are each and every departments using digital marketing ?

Introduction to Digital Marketing Certification Program
What is digital marketing?
How is it different from traditional marketing?
ROI between Digital and traditional marketing?
Discussion on E-Commerce
Discussion on new trends and current scenario of the world?
Digital marketing a boon or a Bane ?
How can digital marketing be a tool of success for companies?
Video on importance of digital marketing
Analysis of recent info graphics released by companies about digital marketing?
How did digital marketing help the small companies and top inc
Categorization of digital marketing for the business
Diagnosis of the present website and business.
Swot analysis of business, present website and media or promotion plan.
Setting up vision,mission,and goals of digital marketing

Principles of Digital Marketing
Basics of Marketing
What is Digital Marketing?
Comparison of Traditional and Digital Marketing.
Statistics of Digital Marketing
Benefits of Digital marketing
Latest Digital marketing trends
Digital marketing platforms
Digital Marketing strategy for websites
Career opportunities in digital marketing

Module 1: Search Engine Optimization ( SEO )
Introduction to search engines
How search engines works ?
Google WebMaster Tool (Search Console)
Google Algorithms and Updates (penalities)
Business Analysis
keyword analysis
Web position Analysis
Comepetition Analysis
On page optimization techniques
Off page Optimization techniques
Server Side Optimization
Black Hat SEO Techniques
Report Generation
Implementation of SEO on a live project
SEO Tools
SEO Report card layout and Diagnosis Chart Creation

Module 2: Search Engine Marketing ( Google Adwords Certification )
Introduction to Search Engine Marketing
Tools used for Search engine Marketing
PPC /Google Adwords Tool
Display advertising techniques
Report generation

Module 3: Social Media Marketing and Social Media Optimization
Introduction to social Media Marketing
Advanced Facebook Marketing
WordPress blog creation
Twitter marketing
Linkedin Marketing
Google plus marketing
Pin Interest
Social Media Analytical Tools

Module 4: E- Mail Marketing
How Email Marketing Works?
Types of mails
What to write
how to write
when to send
Tools used in Email Marketing
how to measure
What is opt in what is double optin
list creation
List Management
Auto responders
Email marketing report generation and its Metrics

Module 5: Affiliate Marketing
What is Affiliate marketing
Components of Affiliate Marketing
How Affiliate Marketing Works
How to become a merchant
How to become a Publisher
Costing techniques
Product Allocation
Affiliate marketing types
Affiliate marketing tools
Google Adsense account set up

Module 6: Mobile Marketing
What is digital marketing?
How is it different from traditional marketing?
ROI between Digital and traditional marketing?
Discussion on E-Commerce
Discussion on new trends and current scenario of the world?
Digital marketing a boon or a Bane ?
How can digital marketing be a tool of success for companies?
Video on importance of digital marketing
Analysis of recent info graphics released by companies about digital marketing?
How did digital marketing help the small companies and top inc
Categorization of digital marketing for the business
Diagnosis of the present website and business.
Swot analysis of business, present website and media or promotion plan.
Setting up vision,mission,and goals of digital marketing

Module 7: Content Marketing
Types of Content marketing practises in Digital marketing
How to implement Content marketing
How to measure content marketing

Module 8: Web Analytics
Introduction to Google Analytics
Different types of analytical Tools
Report generation
Conversion tracking setup

Module 9: Online Reputation Management
Importance of ORM in Digital Marketing
ORM tools and Techiniques

Module 10: 360 Degree Implementation Of Digital Marketing
implementing all the digital marketing practises on a project
connecting one module to the other module
rotating the customer
conversion tracking set up

Module 11: Customer Acquisition And Retention Techniques
How to use Digital Marketing to get Good Customer Acquisition
Customer Retention techniques in Digital Marketing
Modules involved in rotating the customer and transforming a stranger into customer , and customer into a marketeer !
SMS Marketing
Email Marketing
Social Media Marketing

Module 12: Digital Marketing , Ad design & Automation Tools
Digital Marketing Automation Tools
Importance of automation tools
Ad Design Concepts
Ad designing Tools

For Content Marketing curriculum click here

 

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