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The Courses that will be trained under this training are listed below:

Search Engine Marketing Overview
Understanding Google search
Rule based personalization of marketing at internet scale
Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

Introduction to Paid Marketing
What is Paid Marketing
Benefits of Paid Marketing
Paid Marketing Channels
Paid Bidding Strategies
Direct Campaign Vs. Branding Campaign

Introduction to Google AdWords
Google Adwords Certifications
Google Adwords Ad formats
Bidding techniques
Types of campaigns

Creating Campaigns , Ad groups and Keywords Dashboard
Understanding purpose of Campaign
Account Limits in Ad words
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Social settings (Display Only)
Automatic campaign optimization (Display Only)
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)
Ad words Keyword Tool
Text Ad Format
Quality Score and Its Importance
Understanding the Ad Group and Keywords Dash Board
Automate Tool
Search Terms + Single Keyword Auction
Columns Customization
Alerts Setting
Filters
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)
Ad words Keyword Tool
Text Ad Format
Quality Score and Its Importance
Understanding the Ad Group and Keywords Dash Board
Automate Tool
Search Terms + Single Keyword Auction
Columns Customization
Alerts Setting
Filter
Keyword Reports
Keyword Diagnosis Tool

Understanding AdWords Auction and Bidding
AdWords Auction
What is Ad Rank
What is Quality Score
Factors affecting QS
Actual CPC
Relation between QS and CPC
Types of Bidding
Flexible Bidding strategies

Display Marketing ( Advertising )
Setting a Display Network Campaign
Concept of CPM and Branding
Automatic Placements
Manual Placements
Placement Tool
Contextual Targeting Tool
CPC Bidding and CPM Bidding
Setting a Video Campaign
Audience Tab
Topics Tab
Purpose of Conversions
Create your Conversion Tracking Code
Tracking the Conversions for Multiple Product

Mobile APP Marketing
How to Promote Ads on Apps
how to promote Applications
how to get more installs
how to create audience engagement
Targeting options
Ad creation
Campaign and Adgroup Creating
Reporting

Google Shopping
Google shopping Account Set up
Google Merchant Center Account creation
How to connect GMC to adwords account
Campaign Creation
ADgroup and Ad creation
Reporting

Video Marketing
Introduction to Video Marketing
How to connect youtube to adwords account
Different types of video targeting Techniques
Types of video ads
Video marketing reporting

Ad formats
Ad Types in Adwords
Text Ads and Guidelines
Image Ad Formats and Guidelines
Display Ad Builder Ads and Guidelines
Video Ads Format
Ads Preview and Diagnosis

AdWords Account Setup
AdWords Account Setup
Creating Adwords Account
AdWords Interface Tour
AdWords Dash Board
Billing in AdWords

Conversion Tracking
Purpose of Conversions
Create your Conversion Tracking Code
Tracking the Conversions for Multiple Product

Google AdWords Report Generation
Conversion Tracking
Dimensions Reports
Google Analytics Tools

Account Access
User Access Levels
My Client Centre (MCC)
Change History Tool
Adwords Editor Tool
Change Historytool
AdWords editor tool

For Google AdSense curriculum click here

 

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