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Introduction
Introduction to social media
Features of social media
Organic / inorganic growth of brand
Social media and traditional marketing
Platforms of social media
Design your creative with DIY apps
DIY to make impact on social media
List of DIY apps

Facebook Optimization
Facebook features
Usage guidelines
Facebook business page
Facebook groups
Facebook for business
Getting Facebook likes
Facebook organic growth
Paid promos / boost post
Insights
Monetization aspect of Facebook
Fraudulent practices awareness
New features of Facebook
Facebook pages and groups

Optimizing Twitter
Basics of twitter
Username, display name
Follow, tweet, reply
Twitter rankings algorithm
Twitter paid advertising
Corporate usage of twitter
Twitter lists

Youtube Management and Optimization
Introduction and history
Creating video channel on YouTube
Increase views on YouTube
Tags for videos
Creater Studio / video manager
Types of ads on YouTube
Monetization of videos

Google Plus (Google+) Optimization
Understanding Google+ structure.
Google+ dos & don’ts.
Setting up a profile on Google+.
Google+ Communities.
Creating a Google+ community.
Google+ +1, shares, comments & mentions.
Google+ Hash Tags (#).
Google+ Local.
Creating a Google+ Local business page.
Google URL Shortner for content sharing & promotions.
Connecting Google+ with website.
Google+ Author & Publisher markup.
Google+ for Search Engine Optimization (SEO).

Linkedin Management and Optimization
Linkedin management.
Linkedin dos & don’ts.
Profile creation on Linkedin.
Networking with influential decision makers.
Scaling up connections.
Question & answering on Linkedin.
Public & private messaging on Linkedin.
Targeting & reaching prospective clients from Linkedin.
Setting up Company Pages on Linkedin.

Pinterest Optimization and picture sharing
Joining Pinterest.
Adding related categories to the profile.
Creating boards on Pinterest.
Sharing information & pictures on Pinterest.
Repin on Pinterest.
Infographics sharing on Pinterest.
Pinterest for businesses.
Verifying business website on Pinterest.
Pin-It button on website.

Blogging and Social Media Promotions & Engagements
Setting up Blog.
Optimize Blog for SEO & SMO.
Writing viral contents for Social Medias.
Promoting & distributing contents socially on Social Medias.
Measuring engagements.
Quality, quantity & consistency for blogging.
Guest blogging (must be valuable, well researched, informative & engaging).

Utilizing Content Distribution Sites
Image sharing on Flickr & other picture sharing sites.
Video sharing on Vimeo, Daily Motion etc. (apart from Youtube).
Power Point Presentation (PPT) sharing on Slideshare, Docstoc etc..
Article submissions on article submission sites.
Press Release management.

Google Analytics and Third Party SMO Tools
Google Analytics integration.
Measuring SMO ROI with Google Analytics.
Analysing Social Reach on various social medias using Bitly, Buffer, Tweepi, Hootsuite etc..

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